Four Keys to Operating a Thriving Cookie Business

Do you remember walking into your house when you were a child and having the aroma of fresh-baked, just-out-of-the-oven cookies welcome you like a pair of loving arms? It happened at your house, or grandma’s house, or even at the home of one of your friends, but your reaction was always the same: joy.

Everyone loves cookies. You could ask 1,000 people a day if they like cookies and you will rarely get a negative response.

Imagine giving that welcome-home feeling to hundreds or thousands of people. Think about how you would feel creating and selling a product that would dip your customers in memories and help them build more.

Opening and running a cookie business is the perfect way to spread the love and make money at the same time. Operating a cookie business is not always easy. It takes thought and due diligence to get it right; however, if you follow the five fundamental principles listed below, you will be on your way to a thriving cookie business.

1. Quality Products

The first principle should never be far from your thoughts, even when experiencing the stress of starting a new business: remember why you’re here. Your mission is providing quality products, in your case delicious cookies, to bring smiles to your customers’ faces.

2. Solid Cookie Business Plan

Planning creates a way to take your vision from concept to reality and also provides a tool that lets you share your vision with other people, like bankers. When you ask people to loan you money for starting a business, you need to have a way to show them the details. Things like expenses, revenue, pricing, marketing and how you will make your cookie business different from the competition.

3. Strong Brand

Creating a strong brand is a critical component to building your business long-term. The more people recognize your name, the better your products will sell.

4. Marketing

Communicating with customers, and potential customers, provides insight into how well you’re meeting their needs. Find ways to get the word out about your business and new products. Do things that reach out to the community, hold fundraising events, and get active on social media and take advantage of traditional advertising.

Opening a Cookie Business

One very easy way to quickly cover all four keys is by buying a cookie business. When you buy a cookie franchise, you don’t have to start everything from scratch. The franchisor, Great American Cookies, provides you with quality products, a tried and tested business plan, a well-known brand name and ongoing marketing to show customers where and what you are.

Great American Cookies has done the heavy lifting and built a foundation upon which you can grow. You will also get an experienced partner to help and guide you through each phase of starting and growing your business.

Buying a Franchise

Buying a cookie franchise makes sense because the result is the same. You fulfill your visionary mission of bringing products to people that awaken memories and creates new ones.

The difference is you are not out there on your own. You have the advantage of becoming part of an organization that worked through the mistakes and put together programs based on what works. You can make your cookie dreams and your business dreams come true in one location or multiple locations.

For more information, contact Great American Cookies by calling 877-639-2361, or visiting their website and downloading their free brochure.

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Great American Cookies is a part of the FAT Brands Family, which also holds the following Quick Service Restaurant brands:

Head Office

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Customer Relations Manager
5555 Glenridge Connector, Suite 850
Atlanta, GA 30342

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only..

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