It’s not easy to own a well-known fast food franchise. You have to put in a lot of sweat and effort to make your business a success. The restaurant business is known to be notoriously tough. However, owning a fast food franchise can also be extremely rewarding.
To help you learn more about what it takes to own one of Global Franchise Group’s food franchises, here are a few quick tips to help you get on your way.
Research, Research, Research
Do your homework. Research what food franchisees are doing to attract business, learn via trial and error, and define your target market. Do your research and learn how to effectively create one a fun, well-known franchise. Visit a Great American Cookies restaurant to see what the employees do, what the store looks like, and even set up a meeting with a franchisee to learn about the experience. We offer a variety of resources to help you learn and get started with franchising.
Find Your Niche
What makes (or will make) your franchise unique? Do you offer an exclusive deal or experience at your business that will make people feel special? What sets you apart from thousands of food franchises competing in the same market? Find your niche and own it. By owning a Great American Cookies franchise, you will have freedom to market the way you want—as long as it aligns with the brand and corporate standards. Find what works best for your store, and hit it hard. Try contests, social media, and in-store specials.
Refer to Your Fast Food Franchise Business Plan
Why did you want to own a franchise in the first place? Where do you want your business to be in 10 years? A strong business plan will help you communicate with customers, partners and other franchisees. They’ll see that you know what you’re doing and will have faith in your business as well. If you ever need help with starting your cookie franchise, there’s fellow franchisee’s and resources out there to help you. Feel free to contact us or click here to view some of our resources available.
Know the Law
To run your business as smoothly as possible, you’ll need to know and understand the laws concerning food franchises. What are the labor laws? What are the food safety laws? How about the marketing and advertising laws? Do everything you can to ensure your business is run within the law to avoid unnecessary hiccups. The Franchise Disclosure Document is a great place to look when you have questions about legalities. To request an FDD, fill out our application found here.
Communication is often the most important tool when you own a franchise. You need to communicate with your customers, franchise resources, and employees. Communication could add to the difference between a thriving franchise and a struggling one. You never know what bumps will get in your path, so be transparent to avoid as many as you can.
Owning a fast food franchise can be a lot of work. But, with these helpful tips, you can get started creating and running your own business. The best part about owning a franchise is that you’re not running this business all by yourself. You always have a franchisee available for any questions or concerns you may have.
If you’d like to learn more about how you can be part of a great fast food franchise, check out our website.