One of the things that you should consider when you invest in a cookie franchise is where to set up your location. You’ll want to choose a location that’s easily accessible to customers and that attracts a lot of people who are simply walking by. The most obvious place to open up a cookie franchise is in a mall because there are always people walking around and looking for something quick to eat while they are shopping.
However, the mall isn’t the only option, especially for those looking to open in a non-traditional location. Fortunately, there are plenty of other locations where a cookie franchise can thrive, such as the following:
Open a Cookie Franchise: The Airport
One of the great things about cookies is that they’re not only a tasty treat, but they are perfect for eating on the run. An airport is a place where almost everybody is in a hurry. If someone needs a quick bite to eat before they board or before they leave the airport, a cookie or brownie will do the trick nicely. They can eat while walking and finish before they get to where they’re going! Of course, many people end up waiting around for their flights as well, in which case a cookie is a great snack that they can enjoy at their leisure.
Not to mention the fact that airports are almost constantly busy, which means that you’ll get plenty of foot traffic past your cookie franchise, giving you plenty of opportunities to attract hungry customers.
Opening up a cookie shop on a college campus will give you access to hundreds if not thousands of hungry students. Students will often not have the time to sit down for a bite between classes, which makes a cookie the perfect option for fuel during their classes. They can eat their cookies quickly before class starts—and everyone knows that you can’t learn on an empty stomach!
Additionally, college students tend to not have a lot of money to throw around, which makes your cookies perfect for them. Cookies are an inexpensive treat, making them a great option for students on a budget.
Opening up a cookie stand at an arena is a great franchise opportunity. You’ll have exposure to thousands of fans at a time, all of whom are going to be snacking throughout the game—especially if they are drinking beers while they watch their favorite teams compete.
While sports arenas don’t host sports games every night of the week, odds are that different events are being held on other nights, which should help get your cookie store plenty of business.
For more information about investing in a cookie franchise, be sure to contact us at Great American Cookies today.