The key to making a great cookie franchise is understanding how people think. You need to understand what they want and how they want it delivered. By studying the principles of psychology, you can turn your decent cookie franchise into a great cookie franchise! Here are five key principles of psychology you can use to create an incredible dessert franchise:
1. Reciprocity in a Cookie Franchise
Reciprocity is the concept of helping each other out – if someone does something nice for you, you’ll likely want to do something nice for them. If you make the effort to go the extra mile, you’ll notice an appreciation in your customers.
There are many different options to show this reciprocity to your customers. You could put a jar of mints on the counter, offer free cookie samples, or even just give your customers a heartwarming smile as they walk in. A great cookie franchise heeds the saying, “If you scratch my back, I’ll scratch yours.” People naturally want to help other people – especially those they feel deserve it.
When you think of the color blue, what is the next word that comes to your mind? Sky? Ocean? This is basically what priming does. People have a semantic association between certain words. For instance, you probably wouldn’t think of “banana” if I said “blue” because you don’t associate the two words together.
You can use priming to your advantage in a cookie franchise by helping people associate the word cookie with your franchise. When done right, if someone starts craving a cookie, they’ll immediately associate their desire to eat a cookie with their desire to go to Great American Cookies.
Priming is a very advantageous tool to utilize for your franchise. You can use this tool to get your customers to think of your franchise and associate it with delicious sweets in order to bring in more business.
3. The Baader-Meinhof Phenomenon
Have you ever heard about a product or store for the first time and then you started seeing it everywhere you looked? That’s what The Baader-Meinhof Phenomenon is. Once someone sees your store or tries one of your cookies, you’ll want them to start seeing you everywhere. Put ads in local newspapers, on highway billboards, on television, and even popular internet sites. Help them remember you wherever they go and they’ll be more likely to remember you when they want another cookie.
Many people study psychology for years to understand how the human brain functions. As the owner of an incredible cookie franchise, you’ll be able to understand and cultivate more knowledge of the human brain with these basic principles of psychology to increase sales for your business.
So, stop pondering the question of whether or not franchises make money and head on over to our website to learn more about how you can save up to $75,000 when you open your own Great American Cookies franchise today! To learn more about the opportunity, visit our resource library.